Media Relations Campaign Case Study
“The client received so much free media, the ad wizards should study these guys.” – The New Republic, referring to a campaign by The Ledlie Group.
That quote refers to media placements logged in one week during a single campaign. The modestly priced campaign reached 1.7 million people through hard copy publications and over 24 million people through broadcast and online media. A sampling of the media hits follows:
- South China Morning Post
- The China Post
- South Florida Sun-Sentinel
- Austin American-Statesman (Austin, Texas)
- The Columbus Dispatch
- Hartford Courant
- Chicago Tribune
- Minnesota Public Radio
- Dallas Morning News
- The Detroit News
- Los Angeles Daily News (Van Nuys, California)
- The Toronto Sun
- FOX TV in 31 cities
- The Detroit Free Press
- The National Journal
- Reno Gazette-Journal (Reno, Nevada)
- The Telegraph Herald (Dubuque, Iowa)
- The Record (New Jersey)
- Orlando Sentinel
- The Peterborough Examiner (Ontario, Canada)
- Arizona Daily Star (Tucson, Arizona)
- The New York Post (Hard copy)
- Staten Island Advance (Hard copy)
- Chicago Tribune (Hard copy)
- The Frontrunner (Hard copy)
- Grand Rapids Press (Michigan) (Hard copy)
- The Virginian-Pilot (Norfolk, Virginia) (Hard copy)
- Mobile Register (Alabama) (Hard copy)
- FoxNews.com
- Kansas City Star
- Sacramento Bee
- Houston Chronicle
- Ft. Wayne Journal-Gazette
- The Miami Herald
- Chicago Public Radio
- Contra Costa Times
- MSNBC
- Las Vegas Sun
- Seattle Times
- Washington Times
- WTOP News Radio (Washington, DC)
- San Francisco Chronicle
|
- Google News
- International Herald Tribune
- Newsweek.com
- TodayShow.com
- Orange County Register
- Nola.com (New Orleans newspapers)
- The Olympian (Washington State)
- USA Today
- The Guardian
- Washington Post
- CBSNews.com
- Denver Post
- New York Post
- Seattle Post-Intelligencer
- San Francisco Examiner
- Al.com (Alabama newspapers, Birmingham News, Mobile Register, Huntsville Times)
- Forbes.com
- Chicago Sun-Times
- Press-Democrat (Santa Rosa, California)
- New Zealand Herald
- Albany Times-Union (Albany, New York)
- Florida Times-Union (Jacksonville, Florida)
- Asheville Citizen-Times (Asheville, North Carolina)
- The New York Times
- The Boston Globe
- Charleston Post and Courier (Charleston, South Carolina)
- Dayton Daily News (Dayton, Ohio)
- News Talk 1010 CFRB (Toronto)
- CNBC
- San Diego Union-Tribune
- El Paso Times (El Paso, Texas)
- Fresno Bee (Fresno, California)
- Tucson Citizen (Tucson, Arizona)
- Amherst Daily News (Nova Scotia)
- The Bakersfield Californian
- The Philadelphia Inquirer
- San Jose Mercury News
- The News & Observer (Raleigh, Durham, Cary, Chapel Hill, North Carolina)
- The Plain Dealer (Cleveland, Ohio)
- StarTribune.com (Minneapolis)
- Orlando Sentinel
- South Florida Sun-Sentinel
- The Baltimore Sun
- Minneapolis Star Tribune
- And 55 other TV news programs
|